by admin | Jul 17, 2018 | Uncategorized
by admin | Jul 17, 2018 | Uncategorized
Another big mistake made by Restaurants is running ads without monitoring their effectiveness. This lessons looks in detail at the ads reporting module so you can understand the effectiveness of your ads and what actions, if any, you need to...
by admin | Jul 17, 2018 | Uncategorized
Finalising the ad is the last step in finishing off your ad.
by admin | Jul 17, 2018 | Uncategorized
Budgeting for the ad campaign is covered in this lesson. How big is your target audience will determine how much to spend per day and we discuss the process of starting low and working your budget up over time as you monitor it’s effectiveness. Many...
by admin | Jul 17, 2018 | Uncategorized
The lesson covers the actual targeting and other settings for your ad. This is the exciting part of the process and the part that most often is not done correctly. We go through each of the options and discuss how you can create target markets that will...
by admin | Jul 17, 2018 | Uncategorized
This lesson continues on with the Content Creation process and looks at who should be responsible for creating the content that you need. We look at getting your team to create the content and delegating the ability to post out to your team.
by admin | Jul 17, 2018 | Uncategorized
If you have access to a Graphics Designer, great! If you don’t, this is what everyone else is using. Canva is the quick and easy way to create great content for your ads. We look at manipulating the image with colour and brightness as well as...
by admin | Jul 17, 2018 | Uncategorized
This lesson covers the ways to create the content that you will need for your ad. We look at some of the equipment that you might want to think about getting for your campaigns.
by admin | Jul 17, 2018 | Uncategorized
This lesson discuss the different categories of post that you can use as a part of your marketing campaign. This lesson has a series of ads that you can see real Restaurants have used. This will give you ideas of the kind of content and the ways that you can...
by admin | Jul 17, 2018 | Uncategorized
We cover the different types of Facebook ads that you can run in this Lesson. We look at where you will select the type of ad and what kind of content you can use in each different type of ad. We generally recommend Traffic and Engagement type...
by admin | Jul 17, 2018 | Uncategorized
This lesson covers off on the types of Facebook posts that you can use as the basis for your ads. We look at Text, Photos, and Videos. We rarely use Text because it’s engagement is a lot lower than photo posts and photos have lower engagement than...
by admin | Jul 17, 2018 | Uncategorized
This lesson covers why you should be running Facebook ads. We cover a range of demographic stats, highlighting the market that can be targeted with Facebook and then we look at some research that we conducted on some local successful Restaurants and what they...
by admin | Jul 17, 2018 | Uncategorized
Welcome to Your first Facebook Ads Campaign for your Restaurant! This is a brief overview of what we are going to cover and what you’ll be able to do at the end of the course – Enjoy! Running Time 3:46
